which of the following is true of the bcg matrix approach

Another methodological benefit of our approach is that it allows a broader base of expertise to be used in the construction of the BCG matrix. Using the Delphi approach will probably increase the validity of product positioning in the BCG matrix.

The scientific motivation of this approach is that in many cases the positioning of products and services of the BCG matrix is based on very limited strategic conversations of experts. This paper outlines the idea to combine the BCG Matrix analysis with the Delphi methodology. This paper can provide useful insights for regional planning authorities, management consulting companies, corporate foresight experts and industrial foresight experts in Europe and elsewhere. In this article, our case is the Finnish Arctic maritime cluster. The idea of this article is to discuss how the BCG’s product portfolio analysis and the Delphi methodology can be combined in a concrete spatial planning process. This article aims to present how the Boston Consulting Group (BCG) analysis tools can be combined with the Delphi methodology, especially with the BCG portfolio and matrix analysis. Thus, products with high market share and slow, but stable growth trajectory are Cash Cows. Decision-makers in cities and regions should be interested in the strategy of optimum Cash Cow flows if they want to develop their cities and regions in the long-run. To be strategically oriented from the BCG business perspective, the key issue strategically for European cities and regions is the strong local existence of Cash Cows (good and successful companies). The Delphi methodology is according to a metaphor “one of the best and constantly evolving computer’s operating system”, which can be linked to many other “programs”, among others to the conventional BCG tool package. Especially, futures of industrial product and service portfolios can be diagnosed and forecast by this novel methodological approach. The study reveals a high potential of the BCG Delphi studies in the industrial and corporate foresight fields. Detailed pilot study results and learning are reported in this article.

This article includes an experimental pilot study of the Finnish maritime cluster and its technological future options where integrative BCG Delphi methodology was used. A conventional definition of the business portfolio is that it is the collection of businesses and products that make up the company. Typical aspects of the Delphi methodology are anonymity and the conventional emphasis of consensus of experts with associated statistical evaluations.

It is an expert group interview process, which is based on two or more iterative rounds of expert interviews. The Delphi Method is one of the most well-known futures research methods. This article presents a way how the Boston Consulting Group (BCG) analysis tools can be combined with the Delphi methodology, and especially with the BCG portfolio matrix analysis.

Which of the following is true of the bcg matrix approach